自1年以來，新加坡就一直在舉辦FORMULA 1961 SingTel新加坡大獎賽。毫無疑問，新加坡大獎賽以它所擁有的眾多名字而著稱。
因此，新加坡旅遊局在其促銷活動中大量利用新加坡大獎賽也就不足為奇了。 但是，一個大問題仍然沒有得到解答：新加坡通過舉辦這次活動賺到了錢嗎？
鑑於eTN在舉辦全球體育賽事（例如奧運會，FIFA世界杯和大獎賽）的成本和收益方面擁有豐富的知識，因此該記者在會議期間與新加坡旅遊局傳播和行業營銷執行總監Oliver Chong討論了此事。今年的東盟旅遊論壇在緬甸內比都舉行。
eTN：許多國家/地區都會舉辦全球體育賽事，例如奧運會、世界杯和大獎賽。 賽事的成本通常並不能證明舉辦比賽的好處。 就新加坡而言，舉辦大獎賽能賺到錢嗎？
單擊下面的視頻，以聽聽Oliver Chong的回复：
從這篇文章可以得到什麼：
- Given eTN's extensive knowledge in the cost and benefits of hosting global sporting events (such as the Olympics, FIFA World Cup and Grand Prix), this journalist took the issue up with Singapore Tourism Board's executive director for communications and industry marketing, Oliver Chong, during this year's edition of the ASEAN Tourism Forum, which was held in Nay Pyi Taw, Myanmar.
- It doesn't come as a surprise then why the Singapore Tourism Board uses the Singapore Grand Prix heavily in its promotional ventures.
- Without a doubt and through the many names it has been under, the Singapore Grand Prix is a costly affair.
